Virtually small business

Across the nation, small business owners are seeking out new ways to continue operations. Many workshops and trade shows have been canceled due to exposure risk, requiring organizers to reinvent the way they get information to vendors and the public. Liz Mitchko with Whirlwind Ranch in Lebanon, says she and many other fiber art businesses had to learn this new way of networking and building their business base…

Mitchko said she has been attending and presenting fiber art on the web, which has allowed her to reach a whole new customer base….

Mitchko said that going virtual at www.whirlwindranch.com has increased her online traffic, but it has also reduced the number of customers in the store, which on the bright side makes safe distancing more manageable.