According to a recent report by TOP Data and Kindest, a startup that helps nonprofits automate fundraising seamlessly, Americans were 25% more charitable last holiday season compared to 2019. The average amount donated to charitable organizations in 2020 was just over $600. Of all the generational cohorts, Millennials were the most active donors, with 74% of them donating to causes they care about. Missouri’s average amount donated is reported to be $542.