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Social media is here to stay

Putting your community in the social media limelight brings the risk of receiving occasional negative comments. You might be thinking, “Won’t negative comments turn other potential customers away?” The answer, according to David Burton, county engagement specialist with University of Missouri Extension, is “not necessarily.”

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When negativity inevitably appears, Burton suggests equipping yourself with tactics for handling the negativity. If it involves a community, like a city government or the school district, then a team needs to be in place to address it. He said social media is here to stay….

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He said to be productive respond publicly and as quickly as possible, and to follow up with the individual in a private message or a phone call to show the person in question that you value what they have to say and that you are committed to providing a solution.

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