When negativity inevitably appears, Burton suggests equipping yourself with tactics for handling the negativity. If it involves a community, like a city government or the school district, then a team needs to be in place to address it. He said social media is here to stay….
He said to be productive respond publicly and as quickly as possible, and to follow up with the individual in a private message or a phone call to show the person in question that you value what they have to say and that you are committed to providing a solution.
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