The Lebanon Tourism and Marketing Advisory Committee is looking at ways to put teeth into lodging tax collection. The lodging tax funds advertising for the Lebanon area, helping to bring visitors and revenue to area businesses. Lebanon Tourism and Marketing Advisory Committee Director, Nicole McGinnis, says when lodging establishments don’t stay current on that tax, area businesses pay the price……….
McGinnis says, with spring just around the corner, they are getting ready to head into their busy season. McGinnis discusses the grant that helps fund some of their marketing efforts……….
Some of those advertising efforts include the tourism website, travel shows, getaway guides, banners, wayfinding signage, and social media efforts.