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Drury University Partners With Multicultural Businesses Association to Bolster Local Minority-Owned Businesses

Drury University Communication Department students are currently working with local minority-owned businesses to provide free marketing services and training. The initiative is a one-year collaborative project with the Multicultural Business Association and made possible through the Diversity, Equity and Inclusion grant from Community Foundation of the Ozarks.

Nine businesses owners were interviewed to participate in the campaign and three were chosen: Melesha Bailey, health and wellness coach of Love 4 Life Wellness, Justin Loudermill, local artist of Louder Customs, and Heather Noggle, cyber security expert of Codistac. The initiative will continue through December 2022 and culminate with students assisting the business owners in planning, running and promoting a major event while the business owners take full responsibility of their social media. The grant also allowed students to update the MBA’s website and logo as well as host two workshops for MBA members and interested minority business owners. The workshops cover multiple topics such as how to create a marketing plan, a style guide and a content calendar.

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