Two new studies from the University of Missouri School of Journalism highlighted the demographics of people who lacked participation in clinical studies and how empathetic social media testimonies increased their willingness to attend.

Study conductor Amanda Hinnant says it all starts with hearing about it from someone you know.



The two groups specified in this study are Black Americans and people who live in rural areas, specifically rural white men.

Hinnant says more diverse clinical trials can lead to safer, more effective medical treatments.