AM-FM radio has surpassed television in the much-coveted 18-through-49-years of age group
For the first time ever, AM-FM radio has surpassed television in the much-coveted 18-through-49-years of age advertising demographic. According to Nielsen, the nation’s top radio and TV audience rating company, broadcast radio had a three percent greater average audience than TV during the third quarter of last year.
The latest Nielsen report shows broadcast radio reached 83 percent of 18-through-49-year-olds every week during the third quarter compared to a 59 percent reach for broadcast TV. The history-making shift is partly due to radio’s stability. Still, the most significant change is what is happening in television, where connected TV (streaming) is ushering in a once-in-a-generation upending of viewing habits among Americans.